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Ion Clean Energy

The ION Clean Energy site across a browser window and a MacBook, "Real Talk. Real Solutions." beside a black-and-white photograph of carbon capture equipment, with a red Best in Class Solvent Technology panel behind

Intro

ION’s product is solvent technology for carbon capture. Their buyers are not chemists. The WordPress site they had opened on “Redefining Carbon Capture”, and its second section asked “What is Carbon Capture?”, a question the buyer had answered before arriving.

The replacement is built around that gap. It opens on “Real Talk. Real Solutions.” beside black and white photography of bolted capture equipment. The copy leads with emissions targets and the prospect of a carbon tax, the buyer’s problem in the buyer’s terms, before any detail about the chemistry.

What the company does is set out in four columns: focus, results, partnership, and scale. Ambition is stated as a number anyone can hold onto: one billion tonnes of CO2 captured by 2050.

That build ran close to three years, until ION redesigned in early 2026. The screens here are ours.

Work

ION Clean Energy homepage - "Real Talk. Real Solutions." with copy about emissions goals and a possible carbon tax, beside a photograph of bolted capture equipment
01Homepage
The what-we-do section on a laptop - Focus, Results, Partnership and Scale columns above the stated goal to capture one billion tonnes of CO2 by 2050
02What we do

More work

Mid's SauceWeb design
J PerryWeb design